Leading the Global AI Anti-Scam Industry, Gogolook to Transition to the General Board of the TWSE as Early as Late April

In 2024, Gogolook's consolidated revenue reached NT$867 million, marking a 12% year-over-year increase and setting a new historical high. Over the past five years, the company has achieved a 44% compound annual growth rate (CAGR) in revenue, while maintaining a gross margin of around 90%, in line with the high-margin standards of the software industry. Looking ahead to 2025, Gogolook expects to return to a high-growth trajectory, with significant expansion across its three major business segments: consumer anti-scam services, corporate anti-scam services, and fintech services. Due to the high fixed costs associated with the software industry in the early stages, cost increases are significantly lower than revenue growth as revenue scales. As Gogolook continues to scale and reaches a critical mass, combined with AI-driven operational efficiency improvements, the profitability is expected to improve significantly. 2025 is set to be Gogolook’s first year of consecutive profitability.

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Taiwan Stock Exchange (TWSE) President Edith Lee stated, "For software companies, successfully entering the capital market is no easy feat. However, Gogolook has demonstrated exceptional capabilities, establishing itself as a representative Taiwanese enterprise that has successfully expanded into multiple overseas markets. Currently, the market's key focus is on AI technology and anti-scam applications, and Gogolook has showcased strong expertise and influence in both fields. Moving forward, the TWSE will continue to provide resources to support Taiwanese AI software companies in thriving within the capital markets."

Gogolook Chairman and Co-Founder Jackie Cheng remarked, “For over a decade, our team has worked tirelessly to combat the ever-evolving landscape of scam, continuously testing our product’s adaptability. Yet, we have always remained committed to our mission—‘Build for Trust’—using technology to safeguard the assets of every user and business. Now, as we approach the significant milestone of transitioning to the General Board, we are not stopping here. Gogolook will continue to invest in R&D, developing AI-driven anti-scam technologies and real-world applications that the market urgently needs, ensuring that scam has nowhere to hide. We will strengthen our presence in existing markets while actively expanding into Southeast Asia, Europe, and North America to build a truly global ‘around-the-clock anti-scam’ enterprise. Furthermore, we will continue innovating our business models and explore new applications beyond consumer anti-scam, corporate anti-scam and fintech, creating greater value for our shareholders."

According to research from U.S. cybersecurity firm Gen Digital, the proportion of scam-related cyber threats has surged from 30% in 2020 to 90% in 2024, indicating that scam is reshaping the traditional cybersecurity industry. Gogolook CEO and Co-Founder Jeff Kuo noted, "With the rapid advancement of digital transformation and AI, scam tactics have evolved from traditional methods into more sophisticated and threatening modern scam schemes. Facing this escalating challenge, Gogolook, with over a decade of experience in anti-scam and industry-leading technological capabilities, is ahead of the curve, capturing immense business opportunities. Gogolook's AI technology is built upon large language models from major tech companies, enhanced by the company’s proprietary, diverse anti-scam database and multi-scenario real-world applications—continuously improving AI's scam detection and decision-making capabilities. This real-world application-driven AI model enhancement allows Gogolook’s AI to evolve dynamically, delivering increasingly efficient and accurate scam detection—positioning digital trust as a critical infrastructure in the AI era."

Founded in 2012, Gogolook developed the personal digital anti-scam app Whoscall, which serves key markets including Japan, South Korea, Thailand, Malaysia, Hong Kong, the Philippines, and Brazil, with global downloads exceeding 100 million. Gogolook’s AI technology is built upon one of the world’s most comprehensive communication and digital anti-scam databases, covering phone numbers, websites, and cryptocurrency wallet addresses. The company’s portfolio also includes ScamAdviser, a Netherlands-based enterprise anti-scam solution provider acquired last year, and Roo.Cash, Taiwan’s largest consumer finance platform by web traffic. As scam becomes increasingly industrialized, governments worldwide are tightening regulations, creating a tailwind for the anti-scam industry. This favorable environment positions Gogolook to continue building essential infrastructure for the AI era—digital trust.

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On the enterprise front,, multiple domestic and international partnerships are progressing smoothly, and the acquisition of ScamAdviser is beginning to generate synergies and contribute to revenue, positioning high growth potential. Gogolook is actively expanding its corporate anti-scam services and entering the European and U.S. markets under the ScamAdviser brand. ScamAdviser’s anti-scam technology has been adopted by numerous companies across e-commerce, cybersecurity, and social media sectors and has also formed collaborations with global tech giants such as Google. In addition, governments worldwide, including Taiwan, are intensifying anti-scam efforts by implementing legislation that holds enterprises accountable for scam-related financial losses, creating a strong incentive for businesses to adopt anti-scam solutions. Starting this year, Gogolook’s Watchmen solution has been officially adopted by the Taiwan Stock Exchange, and engagement with corporate clients—particularly in the financial sector—as well as governments across various countries, have significantly accelerated.

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Gogolook’s first fintech service, Roo.Cash, will focus this year on enhancing revenue conversion from traffic and optimizing customer acquisition efficiency. Since its launch in 2020, Roo.Cash has leveraged AI-driven technology and social community capabilities to become Taiwan’s No.1 consumer finance platform in terms of traffic within just four years. In addition, Gogolook's new service in inclusive finance, "JUJI", has gained strong consumer recognition, marking early success in the vertical expansion in the financial segment and developing a new revenue engine in the fintech service from our core anti-scam business.

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Gogolook continues to invest in innovative AI-driven anti-scam applications while accelerating expansion into new overseas markets. Whoscall’s monthly active users (MAU) are growing fastest in Thailand, which has now officially surpassed Taiwan to become our largest market. Following the large-scale integration of AI, Whoscall has developed targeted growth strategies for its two primary revenue streams — digital ads and subscriptions —aiming to further enhance profitability. Since last year, Gogolook has implemented a dual-headquarters strategy in Taipei and Bangkok, strengthening its investment in the Thai market while positioning itself closer to the 700-million-strong Southeast Asian market. At the same time, Gogolook continues to deepen collaborations with international organizations, governments, and major enterprises, further expanding its brand influence.

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Gogolook will continue to drive innovation in personal cybersecurity, corporate anti-scam, and inclusive fintech, aiming to protect more consumers and businesses while developing diversified and sustainable revenue streams. In addition, the company will maintain an open and innovation-driven culture, attracting top talent and delivering an outstanding user experience. Gogolook is committed to achieving long-term growth that outperforms the global industry average by maintaining strong investment efficiency and driving continuous revenue and profit growth. The company aims for exponential profitability growth as it advances toward becoming a global leader in digital trust.

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