Gogolook Partners with Dentsu Group for Strategic Collaboration, Launching Watchmen to Enhance Brand Trust

Gogolook Partners with Dentsu Group for Strategic Collaboration, Launching Watchmen to Enhance Brand Trust

Raise the umbrella of brand reputation protection, prevent PR crises and protect your customers! Gogolook, a TrustTech service provider, announced its strategic collaboration with Dentsu, a marketing communications group. Dentsu will be the exclusive distributor of Gogolook’s “Watchmen Reputation Protection Service,” integrating trust technology solutions into brand integrated marketing consultancy services to upgrade customer protection and reduce the risk of enterprises being implicated in fraud incidents that affect sales performance. Starting today, as Dentsu creates customized brand strategies for clients in Taiwan, it will integrate two key products of the Watchmen Reputation Protection Service, “Whoscall Verified Business Number” and “Real-Time Fraud Detection.” The program utilizes AI technology to assist brands in real-time detection of fraud and impersonation, protecting corporate image, brand value, and customers amidst rampant fraud threats and rising consumer cybersecurity awareness.

Impersonation Frauds Could Lead to PR Crises! Gogolook and Dentsu Group Form an Anti-Fraud Alliance to Protect Digital Corporate Reputation and Enhance Customer Protection

In recent years, fraud groups impersonating major corporations to lure personal and financial information from the public have been rampant, with their methods constantly evolving with the rapid development of artificial intelligence (AI) and deepfake technology. According to Watchmen’s survey, Taiwan averages over 2,000 new fraudulent domains per month, covering financial institutions, e-commerce platforms, chain stores, and hospitality businesses, all becoming targets of impersonation. This could trigger hard-to-prevent PR crises, leading to regulatory inquiries or receiving endless customer complaints and severely damage corporate image.

The latest report by global research firm Gitnux also indicates that a company’s brand reputation accounts for more than 63% of its market value. Moreover, 41% of respondents stated that negative digital reputation had caused significant revenue losses for their businesses. In light of this, in addition to daily brand management, establishing immediate and effective fraud detection and risk management mechanisms to prevent fraud groups from damaging brand trust through impersonation will also become the best opportunity for businesses to stand firm on the frontline against fraud and demonstrate their determination to protect their customers.

Jeff Kuo, co-founder and CEO of Gogolook, stated: “Brands are becoming inadvertent victims due to trust crises and impacted consumer purchasing decisions caused by fraud. Gogolook has long stood on the frontline to practice anti-fraud actions with trust technology. This cross-industry collaboration with Dentsu aims to integrate Watchmen Reputation Protection Service into the brand consultancy strategy of enterprises, helping them prevent potential image crises, and continue to strengthen brand identity authentication and corporate risk management in the era of AI technology, fully guarding digital reputation.”

Dentsu Group Exclusively Integrates Gogolook’s “Watchmen Reputation Protection Service,” Double-Checking Brand and Customer Safety

In the AI era where truth and falsehood are hard to distinguish, brands must actively maintain customer trust for sustainable development. Gogolook and Dentsu Group join hands to create a “Brand Reputation and Customer Safety Service Solution” for corporate clients. Within Dentsu’s integrated marketing consultancy services, it integrates two major products from the “Watchmen Reputation Protection Service,” “Whoscall Verified Business Number” and ” Real-Time Fraud Detection,” to enhance the overall customer experience through trust technology.

Jennifer Tang, CEO of Dentsu Greater North Asia & Taiwan, pointed out: “Dentsu continues to build social impact, deeply cultivating the three major areas of environmental sustainability, diversity and inclusion, and digital wellbeing. In the rapid development of the digital technology era, using digital means to establish trustworthiness and transparency ensures brand and customer safety. Dentsu Group’s data-driven customer experience company Merkle exclusively partners with Gogolook for cross-domain collaboration, emphasizing brand to consumer safety, defending corporate clients against the increasingly rampant threats of impersonation and fraud, maintaining brand reputation, and strengthening customer trust. Through the exclusive distribution of Watchmen Reputation Protection Service, Dentsu’s end to end integrated marketing solution will be more comprehensive and therefore able to assist businesses in taking protective measures during this critical moment of continuous fraud threats. Moving forward, this service will also be prioritized for integration into Dentsu’s existing customer services, demonstrating the brand’s sustainable spirit and proactively capturing ESG trends through substantial anti-fraud actions.”

Gogolook’s “Watchmen Reputation Protection Service” currently spans e-commerce platforms, financial institutions, and government agencies, with four leading advantages: brand identity certification, real-time detection and protection against corporate impersonation, cross-domain fraud tracking, and fraud reporting and takedown. It protects corporate reputation and brand image with comprehensive digital trust technology. Dentsu will break through the traditional scope of internet public opinion monitoring by utilizing the exclusive system of Watchmen Reputation Protection Service combined with consultancy team services, focusing on providing 24/7 brand impersonation detection services in scenarios including SMS, phone calls, domains, and social media platforms for corporate clients. It promptly identifies potential impersonations, handles fraud reporting, and repairs brand image, taking concrete actions to support national and corporate anti-fraud policies.

Gogolook Partners with Dentsu Group for Strategic Collaboration, Launching Watchmen to Enhance Brand Trust
Financial Fraud Prevention Exemplar! Bank SinoPac Partners with Gogolook for Preemptive Scam Alerts on Watch-Listed Accounts
Gogolook Partners with Dentsu Group for Strategic Collaboration, Launching Watchmen to Enhance Brand Trust
Gogolook Acts as a Corporate Anti-Fraud Accelerator, Aiding CTBC Bank in Protecting Customers Against Fraud